A day in class: Magazines



This will help you better understand magazines.

Preparing for the final exam: Magazines are superior to other media:

(1) Magazines have much better opportunity than other media to be interpreters.

(2) The "why" is stressed over the "who, what, when and how."

(3) Magazines give a psychological advantage with their semi-permanence and covers.

(4) Magazines may aim at very specific target groups while other media usually must appeal to broader groups. Magazines' functions are to inform, to entertain, to bring events into focus and to interpret meaning.

(5) Participatory or interactive advertisements are popular in magazines.

Describe four categories of magazines.

What is the magazine's formula?

How do editors use the formula to select monthly articles? Women's Health is an example

Why did general interest magazines lose audiences?

What are regional and/or demographic editions of magazines?

What is the connection between magazines and advertising?

Why do ethnic publications exist?

 The Writer's Digest , guidelines and the query letter.